Jen Auh Creative
Fractional Creative Direction for Growing Beauty Brands
Senior creative leadership across campaigns, launches, e-commerce, retail, and performance creative without the commitment of a full-time hire.With more than 20 years of experience across Too Faced, Bliss, Macy’s, and founder-led brands, I help growing beauty companies turn their vision into a clear, cohesive, and scalable creative system.
Selected Work
Creative direction, product storytelling, digital campaigns, e-commerce, and customer experience across beauty, fashion, and premium consumer brands.
Too Faced Cosmetics - Led digital creative and campaign storytelling for global product launches across e-commerce, email, and social. Created cohesive customer-facing experiences that translated the personality, emotion, and product story behind each
Bliss - Led creative across e-commerce, digital campaigns, and customer experiences, supporting more than 20 global spa locations. Helped bring greater consistency to how the brand was presented and experienced across its digital and physical environm
Macy's - Helped build the first beauty-focused creative team for macys.com. Developed scalable digital campaign systems and customer experiences supporting beauty and fragrance across a high-volume retail platform.
Soko Glam - Developed product-focused e-commerce creative designed to improve clarity, strengthen storytelling, and help customers understand the value of each product.
Silver Jeans - Directed brand and campaign creative across digital, retail, and seasonal storytelling. Created a more cohesive multichannel brand presence across campaigns, e-commerce, and customer-facing creative.
Leslie Berman Inc - Designed a luxury jewelry catalog that presented the collection through clear, refined, and elevated visual storytelling.
Fractional Creative Direction
Growing brands often reach a point when the founder’s vision is clear, but the creative execution becomes increasingly difficult to manage across every channel.More products are launching. More retail partners are involved. More campaigns, teams, agencies, and customer touchpoints require direction.I provide senior creative leadership that connects these moving parts into one clear and consistent brand experience.
Brand Systems and Stewardship
Build and evolve creative systems that protect brand consistency as the company, team, assortment, and customer reach expand.
Campaign and Launch Direction
Develop creative concepts and guide launches across campaigns, e-commerce, email, social, retail, and performance channels.
Product Storytelling
Translate product innovation, ingredients, science, rituals, and emotional benefits into customer stories that are clear, credible, and desirable.
E-commerce and Customer Experience
Guide website, product page, email, and digital customer experiences to strengthen clarity, brand perception, and the path to purchase.
Retail and Brand Expansion
Create consistency across e-commerce, retail education, partner materials, campaigns, and new customer touchpoints as the brand enters more doors and markets.
Photoshoot Direction
Shape campaign, product, and lifestyle shoots through clear concepts, visual direction, shot planning, and cross-channel application.
Creative Team and Agency Direction
Provide senior review, feedback, and decision-making that keeps internal teams, freelancers, and agency partners aligned with the brand’s vision.
When Fractional Creative Leadership Helps
This partnership is designed for growing beauty brands that:• Have gained traction but need greater creative consistency• Are expanding into retail, new markets, or new product categories• Need stronger storytelling around products, science, or innovation• Have multiple teams or partners producing customer-facing creative• Need senior creative leadership without hiring a full-time Creative Director• Want campaigns, ecommerce, retail, content, and performance creative to feel like one brandI work directly with founders and marketing leaders to identify the highest-priority creative needs, establish clear direction, and guide execution across the customer journey.Fractional support is structured around the brand’s current stage, internal team, and growth priorities.
About Jen
I’m Jen Auh, a Creative Director and brand consultant with more than 20 years of experience across beauty, fashion, retail, and e-commerce.My background includes creative leadership and hands-on work across Too Faced Cosmetics, Bliss, Macy’s, Silver Jeans, Soko Glam, and founder-led businesses.I have helped shape global product launches, digital campaigns, ecommerce experiences, visual systems, retail storytelling, and customer journeys.My approach combines strategic brand thinking with practical creative leadership. I look at how every customer-facing decision works together, from the first campaign impression to the product page, retail experience, email, social content, and final purchase.I help growing brands translate their vision into creative that customers can understand, recognize, and remember.
Let’s Work Together
If your brand is growing faster than its creative systems, I can help bring greater clarity, consistency, and senior direction to the work.I am available for select fractional Creative Director partnerships with growing beauty brands.[email protected]
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